Lyckoplatsen offers a unique lottery experience where participants can play not only based on their home address but also choose a "lucky place" anywhere in Sweden. This allows players to connect the game to personally meaningful locations, making the experience even more engaging.
Anna Romboli, SVP Business Unit Director Svenska Spel Tur, commented:
"We are excited to introduce Lyckoplatsen to our Swedish customers. This game combines traditional lottery with a social dimension, creating an engaging and personal experience for our players."
Rickard Strömberg, CEO and Co-founder of Genera Networks, added:
"After a decade of success in Norway, we are thrilled to collaborate with Svenska Spel to launch Lyckoplatsen in Sweden. We believe the game’s unique concept will resonate well with Swedish players and provide them with a fresh and exciting lottery experience."
Lyckoplatsen will be available through Svenska Spel’s existing sales channels, including online platforms and authorized retailers. For more information on the game and how to participate, visit Svenska Spel’s official website.
About Svenska Spel
Svenska Spel is Sweden’s leading gaming company. The Svenska Spel Group creates joyful gaming experiences with care and gives back to society. Svenska Spel includes four business areas: Sport & Casino with well-known brands such as Stryktipset and Oddset, Tur with popular brands such as Triss and Lotto, Casino Cosmopol with an international casino and Vegas with video lottery terminals in restaurants and bingo halls. Svenska Spel is Sweden’s number one sports sponsor from youth to elite level. The group has around 1,000 employees with its head office in Visby. For more information, go to om.svenskaspel.se
For more information, please contact:
Svenska Spel press office: +46 10-120 33 33
Svenska Spel newsroom: om.svenskaspel.se/nyhetsrum
About Genera Networks
Genera Networks is an innovative game developer specializing in creating social and engaging gaming concepts for lotteries and gaming operators worldwide. The company is dedicated to delivering high-quality gaming experiences that promote social interaction and entertainment.
For more information, please contact:
Genera Networks, Rickard Strömberg CEO +46705441888
Genera Networks official website: www.generanetworks.com
