WLA WLA Advertising Awards

Best Product Advertising

(Broadcast on TV/cinema – numbers games, sports betting and instant games)

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“Time Machine”

Winner

Nederlandse Loterij

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“Imagine House Hunt”

Finalist

Lotto New Zealand

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“EURO 2024”

Finalist

Hungarian Lottery Company Szerencsejáték Zrt.

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“Extra Father’s Day Draw 2024”

Finalist

ONCE

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“iddaa.com – Lütfi at the Barbershop”

Finalist

Sans Girisim

Best New Media Advertising

(Ads created for distribution via Internet, social media, e-mail, mobile phones etc.)

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“Sazka Kickz”

Winner

Sazka

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“König TOTO – Reigning the 2024 EURO”

Finalist

Nederlandse Loterij

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“Responsible gambling – Guess the gaming guidelines”

Finalist

Norsk Tipping AS

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“Community with a Heart”

Finalist

Singapore Pools (Private) Limited

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“National Lottery – Open Verse Challenge”

Finalist

ITHUBA Holding (RF) PTY LTD

Best Corporate Advertising

(TV/cinema ads that profile the organization)

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“Winning Pieces”

Winner

Ontario Lottery and Gaming Corporation (OLG)

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"TOTO – The love for sport never ends"

Finalist

ISBB (The Israeli Sports Betting Board)

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“Celebrating 90 years ‘Millions of Wins’”

Finalist

Lotterywest

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“Thank you for playing responsibly!”

Finalist

AS Eesti Loto

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“Local Grants”

Finalist

Lotto New Zealand

Best Responsible Gaming Advertising

(Advertisements that best convey a message of responsible or low-risk gambling or raise awareness of problem gambling or treatment resources.)

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“There is a Number”

Winner

ITHUBA

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“Play responsibly and keep enjoying the game”

Finalist

ISBB (The Israeli Sports Betting Board)

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“König TOTO – Reigning the 2024 EURO”

Finalist

Nederlandse Loterij

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“Safe Gifting – Scratch ’n’ Win (Instant Tickets)”

Finalist

Lotterywest

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“Responsible Gaming on Times Square”

Finalist

Lotería de Concepción, Chile

Best of the Best Advertising Awards

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Winner

“Time Machine”

Nederlandse Loterij

Best Product Advertising

(Broadcast on TV/cinema – numbers games, sports betting and instant games)

“Valet Parking”

Winner

Austrian Lotteries

Best New Media Advertising

(Ads created for distribution via Internet, social media, e-mail, mobile phones etc.)

"Play locally legally securely"

Winner

Loto-Québec

Best Corporate Advertising

(TV/cinema ads that profile the organization)

“A Lott more to play for”

Winner

The Lottery Corporation

Best Responsible Gaming Advertising

(Advertisements that best convey a message of responsible or low-risk gambling or raise awareness of problem gambling or treatment resources.)

“Darts”

Winner

La Française des Jeux

Best of the Best Advertising Awards

Winner

WLA Advertising Awards winner

Austrian Lotteries – Valet Parking

Finalist

The Texas Lottery Commission which received the NASPL top award, the Best of the Batch Award.

Best Product Advertising

(Broadcast on TV/cinema – numbers games, sports betting and instant games)

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"Can you handle it?"

Winner

OPAP

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"Little Taste of Big Adventure – Serengeti"

Finalist

Missouri Lottery

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"Mount Rushmore"

Finalist

Austrian Lottery

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"The Writer"

Finalist

Mifal Hapai

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"Sky Trip"

Finalist

Mifal Hapais

Best New Media Advertising

(Ads created for distribution via Internet, social media, e-mail, mobile phones etc.)

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"Perseid Meteor Shower"

Winner

Loto-Québec

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"Aunt Edith"

Finalist

Georgia Lottery

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"The Walking Dead: Surveillance Video"

Finalist

Loto-Québec

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"Facebook Live – Cats vs. Dogs"

Finalist

Missouri Lottery

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"Place a Call, Win it All!"

Finalist

Norsk Tipping

Best Corporate Advertising

(TV/cinema ads that profile the organization)

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"Mr. OPAP"

Winner

OPAP

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"Play It Forward: Transforming Tickets – Elementary"

Finalist

Missouri Lottery

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"For Community Benefit: Generation to Generation"

Finalist

Singapore Pools

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"Lines "

Finalist

OPAP

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"Teddy Trip"

Finalist

Veikkaus OY

WLA Advertising Awards

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Best Product Advertising

(Broadcast on TV/cinema – numbers games, sports betting and instant games)

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"Dream Delivery Team"

Winner

Georgia Lottery Corporation

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"Please Not Them"

1^st runner up

Camelot

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"Flax"

2^nd runner up

Norsk tipping AS

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"Pop's Gift"

Finalist

Lotto New Zealand

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"Justino"

Finalist

SELAE

Best New Media Advertising

(Ads created for distribution via Internet, social media, e-mail, mobile phones etc.)

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"4 in 1"

Winner

Camelot

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"The phonecall from Hamar"

1^st runner up

Norsk Tipping AS

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"Photohelper – SAZKA"

2^nd runner up

SAZKA

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"Mural"

Finalist

California Lottery

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"Manui Pais – Don't miss a call from Arella"

Finalist

Mifal HaPais

Best Corporate Advertising

(TV/cinema ads that profile the organization)

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"Somewhere out there is the new Solskjaer"

Winner (Also winner of Grand Global Advertising Award)

Norsk Tipping AS

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"Adult-Kid"

1^st runner up

OPAP

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"Somewhere out there is the next prima ballerina"

2^nd runner up

Norsk Tipping AS

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"We all want to do good"

Finalist

Eesti Loto AS

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"La suerte de ser chileno"

Finalist

Polla Chilena de Beneficencia

Best Product Advertising

(Broadcast on TV/cinema – numbers games, sports betting and instant games)

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"Eurojackpot The Castle"

Svenska Spel – Winner Best Product Ad and Winner Grand Global Advertising Award

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"People's Dreams"

Loterias y Apuestas del Estado (SELAE)

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"The Wedding"

Norsk Tipping

Best New Media Advertising

(Ads created for distribution via Internet, social media, e-mail, mobile phones etc.)

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"EXTRA / Spread Happiness - Across the Nation"

Norsk Tipping – Winner Best New Media Ad

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"Take a Picture, Share and Win"

Mifal HaPais Israeli National Lottery

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"Mega v ruce – Count Your Jackpot!"

SAZKA

Best Corporate Advertising

(TV/cinema ads that profile the organization)

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"The Right to Dream"

Jogos Santa Casa – Winner Best Corporate Ad

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"Cut From the Same Cloth"

Tennessee Education Lottery Corporation

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"Fortunately People Still Believe in Fairy Tales"

University of Iceland Lottery

BEST NUMBER GAME

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"Lucky Dog"

New Zealand Lotteries Commission (New Zealand)

BEST SPORT BETTING GAME

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"ProLine Guys"

Atlantic Lottery (Canada)

BEST INSTANT GAMES

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"$3 Super Sleuth"

Lotterywest (Australia)

BEST NEW MEDIA

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"Chasing Millions"

Senegalese National Lottery (Senegal)

BEST CORPORATE | THE GRAND GLOBAL AWARD

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"Life Changing Athletes"

Camelot UK Lotteries Limited

BEST OF THE BEST ADVERTISING AWARD

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"Powerball Yeah, that kind of rich – Garage"

The New York Lottery (USA)

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"Powerball Yeah, that kind of rich – Lauper"

The New York Lottery (USA)

WLA Advertising Awards

Paris 2024 winners

Best Product Advertising

(Broadcast on TV/cinema – numbers games, sports betting and instant games)

“Time Machine”

“Imagine House Hunt”

“EURO 2024”

“Extra Father’s Day Draw 2024”

“iddaa.com – Lütfi at the Barbershop”

Best New Media Advertising

(Ads created for distribution via Internet, social media, e-mail, mobile phones etc.)

“Sazka Kickz”

“König TOTO – Reigning the 2024 EURO”

“Responsible gambling – Guess the gaming guidelines”

“Community with a Heart”

“National Lottery – Open Verse Challenge”

Best Corporate Advertising

(TV/cinema ads that profile the organization)

“Winning Pieces”

"TOTO – The love for sport never ends"

“Celebrating 90 years ‘Millions of Wins’”

“Thank you for playing responsibly!”

“Local Grants”

Best Responsible Gaming Advertising

(Advertisements that best convey a message of responsible or low-risk gambling or raise awareness of problem gambling or treatment resources.)

“There is a Number”

“Play responsibly and keep enjoying the game”

“König TOTO – Reigning the 2024 EURO”

“Safe Gifting – Scratch ’n’ Win (Instant Tickets)”

“Responsible Gaming on Times Square”

Best of the Best Advertising Awards

“Time Machine”

Vancouver 2022 winners

Best Product Advertising

(Broadcast on TV/cinema – numbers games, sports betting and instant games)

“Valet Parking”

Best New Media Advertising

(Ads created for distribution via Internet, social media, e-mail, mobile phones etc.)

"Play locally legally securely"

Best Corporate Advertising

(TV/cinema ads that profile the organization)

“A Lott more to play for”

Best Responsible Gaming Advertising

(Advertisements that best convey a message of responsible or low-risk gambling or raise awareness of problem gambling or treatment resources.)

“Darts”

Best of the Best Advertising Awards

Winner

WLA Advertising Awards winner

Finalist

Buenos Aires 2018 winners

Best Product Advertising

(Broadcast on TV/cinema – numbers games, sports betting and instant games)

"Can you handle it?"

"Little Taste of Big Adventure – Serengeti"

"Mount Rushmore"

"The Writer"

"Sky Trip"

Best New Media Advertising

(Ads created for distribution via Internet, social media, e-mail, mobile phones etc.)

"Perseid Meteor Shower"

"Aunt Edith"

"The Walking Dead: Surveillance Video"

"Facebook Live – Cats vs. Dogs"

"Place a Call, Win it All!"

Best Corporate Advertising

(TV/cinema ads that profile the organization)

"Mr. OPAP"

"Play It Forward: Transforming Tickets – Elementary"

"For Community Benefit: Generation to Generation"

"Lines "

"Teddy Trip"

Singapore 2016 winners

WLA Advertising Awards

Best Product Advertising

(Broadcast on TV/cinema – numbers games, sports betting and instant games)

"Dream Delivery Team"

"Please Not Them"

"Flax"

"Pop's Gift"

"Justino"